I m focusing specifically on massachusetts because as you ll see the local aspects of solar energy marketing are important although these tips can be customized for any state.
Social media marketing to sell solar panels.
Selling solar to a homeowner is both a high tech and high touch transaction.
Based on captains of industry s experience in branding and marketing for renewable energy companies i ve put together this guide.
Younger solar systems do have more appeal to buyers.
The article provides 10 powerful strategies for solar marketing.
It s safe to say that solar doesn t have a public image problem.
Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle.
Competition in the solar energy installation business is heating up.
Polls show that an overwhelming percentage of americans support solar power.
Solar marketing idea 8.
Unlike buying ads or hiring a telemarketing vendor social media is free to use.
We buy your solar allows you to sell your solar pv system feed in tariff for a cash lump sum and still keep all of the free electricity you generate.
Two way social media communication between homeowners and a solar company can help build the trust needed for homeowners to make the big investment that is going solar.
Excellent incentive if your system is relatively young for your buyer.
In fact solar is increasingly becoming cost competitive with conventional fuels in many parts of the country.
Age also matters when you re selling solar panels as a buying incentive.
The allure is the warranty.
The warranty on solar panels is normally 25 years.
Social media is especially valuable to solar companies because of the popularity of sustainable and alternative energy right now.
Solar leases cause the most difficulty when owners of solar homes go to sell according to a colorado real estate agent who trains other professionals on solar home sales but that s only one of.
Social media marketing is the practice of promoting your business on popular networks like facebook twitter and linkedin.
It s important to give your sales team the knowledge and tools they need to balance these elements and be successful.
Questions top 5 mistakes to avoid when you buy leads online top 10 housing markets in 2020 top 10 strategies for effective solar energy marketing tracking social media.
Create a facebook business page.
Social media can be a powerful channel for installers to build trust in the market.
When it comes to selling solar a one size fits all approach isn t going to yield optimal results.
With up to 15 000 paid for well performing systems if you sell your solar you could pay for new home improvements a wedding education costs or an amazing holiday.